Your Cart is Empty

PURITI Is Positively Pure

March 31, 2022 2 min read

PURITI Is Positively Pure - PURITI

PURITI’s mission has always been to take authenticity, quality and purity to the next level. We set a standard that makes our brand unbeatable. This strict level of quality has led to our success in both the domestic and international markets. 

As our International Brand Manager, Adam Boot puts it - “We were not happy with thestatus quo. PURITI simply had to be the best Mānuka honey ever produced.”

Once the Ministry of Primary Industries (MPI) introduced the legislative definition of Mānuka honey, PURITI took advantage of the opportunity to be a level above all other brands. All of our honey meets and exceeds the strict requirements as set forth by the New Zealand Government. 

With the MPI Mānuka Honey Science Definition now being the strongest international test, we can set the standard on the world stage. 

“We took the chemical marker pass marks and increased them by 10 to 100% for each,” says Boot. 

All of PURITI’s testing is labelled on each product, making it a legal commitment that we follow the MPI regulations. New Zealand customers should also be entitled to the same levels of quality as export markets around the world. 

Getting our foot in the door of the international market has been challenging but incredibly rewarding. Success on the global stage requires strong marketing and a comprehensive brand strategy, otherwise, you’re just another label. The PURITI ethos, philosophy, direction and experience is very unique and we stick to this with every single one of our products. 

Our jars are also packaged for uniqueness to avoid any issues with counterfeit honey. By over-engineering the jars, we have really gone above and beyond with the design as we know the more complex it is, the harder it is to replicate. This will assist in deterring fake honey producers from trying to steal the packaging.  

 To read this full article on NZBusiness please visit - Positively pure

Also in The Hive

How Does PURITI Promise 100% Pure New Zealand Mānuka Honey? - PURITI
How Does PURITI Promise 100% Pure New Zealand Mānuka Honey?

January 20, 2023 3 min read 0 Comments

Proudly a purveyor of New Zealand’s rarest honey, PURITI ensures every customer receives the best quality Mānuka honey possible.
Read More
Frequently Asked Questions (FAQs) About Genuine Mānuka Honey - PURITI
Frequently Asked Questions (FAQs) About Genuine Mānuka Honey

January 03, 2023 3 min read 0 Comments

Looking into Mānuka honey for the first time? No problem; at PURITI, we welcome customers old and new with every visit! 
Read More
Why Is Monofloral Manuka Honey Considered To Be Rare? - PURITI
Why Is Monofloral Manuka Honey Considered To Be Rare?

December 16, 2022 3 min read 0 Comments

There are many reasons whymonofloral Manuka honey is so sought-after around the world, but the rarity of this gift of nature makes it all the more exciting.
Read More