July 11, 2018 2 min read
Each year, two million tonnes of honey are produced around the world. In New Zealand, however, as little as 4,000 tonnes of rare and genuine Manuka honey is produced per year. The New Zealand government has strict test standards for the regulation of Manuka honey for export. Pure Manuka honey must meet the Ministry for Primary Industries (MPI) Manuka Honey Science Definition before it can be exported. PURITI not only passes the MPI testing but is UMF and MGO graded and likewise labelled.
PURITI aims to surpass these regulations and strives to provide the purest forms of Manuka honey possible. Midlands Apiaries - The company behind the brand has been a leader in New Zealand agriculture for 25+ years, pioneering seeds and seed oil production, pollination, and honey production. To further assert their commitment to providing the most genuine and purest forms of Manuka honey in the world, PURITI also Independently tests to ensure their honey is all Glyphosate residue-free.
“Not all honey is the same. Not all sparkling wine is champagne, not all fish eggs are caviar, and not all cigars are Cuban. Genuine Manuka only comes from New Zealand,”
says Adam Boot, the International Brand Manager for PURITI.
“All PURITI Manuka is tested to ensure that it’s glyphosate residue-free. People might assume that because it’s from New Zealand it’s clean and green, but we think it’s important to check anyway. We know New Zealand agricultural products are some of the cleanest in the world. The additional testing just gives us the ability to show this off and shout about it.”
Genuine New Zealand pure Manuka honey is sought after by enthusiasts seeking a flavourful, healthy and all-natural superfood. In the medical industry, authentic Manuka honey is sought after for its remarkable healing properties. Thanks to naturally occurring methylglyoxal, Manuka honey is a powerful anti-bacterial and anti-microbial agent. Even Methicillin-resistant Staphylococcus aureus (MRSA), a dreaded antibiotic- resistant form of superbug, isn’t resistant to true Manuka honey.
Manuka honey is graded on its levels of methylglyoxal, which are tested upon harvesting. Some Manuka honey can also be aged in barrels to let this agent reach its full strength and potency.
Glyphosate is herbicide used to kill weeds, but it has been linked to cancers, especially non-Hodgkin lymphoma. By further testing specifically for glyphosate residue traces, PURITI is further offering consumer confidence when it comes to getting the best Manuka honey possible available in the market.
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