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  • What's So Special About PURITI's Manuka Honey?

    May 02, 2023 3 min read

    What's So Special About PURITI's Manuka Honey? - PURITI

    More often than not, you see honey in supermarkets and stores across the world, and there is nothing innately special - butPURITI’s Manuka honey offers far more than just a sweet, sticky substance. Our amazing craftsmen have spent many years perfecting the art of monofloral Manuka honey production, and we are going to explain what that entails. 


    As a way of showing our customers our inner workings, this blog will explore the many ways PURITI ensures that we produce the most high-quality Manuka honey possible. As you’ll soon see, we are never satisfied with the bare minimum, and we always strive to deliver you the best monofloral Manuka honey possible. 

     

     

    There’s A Reason Why We’re Named “PURITI” 


    PURITI is the purest form of pure, as its definition suggests. We began our premium honey journey in 2018 and are a proud arm of Midlands Apiaries, a company with a rich history in honey production that spans almost a century. As a 100% locally-owned brand, PURITI is committed to producing high-quality, non-GMO, glyphosate residue-free, and single-origin Manuka honey in its state-of-the-art production and packaging facilities.

    We take exceptional pride in being 100% New Zealand-made and operated by passionate locals who believe in this native drop of gold. Manuka honey is harvested and produced in some of the most environmentally-friendly parts of New Zealand - ensuring premium quality for customers worldwide.

    At PURITI, we set our own standards of quality and certification,surpassing the bare minimum requirements set by the government. Additionally, we voluntarily test for contaminants that are important to customers, even if they are not legally required. PURITI operates in New Zealand, and we consist of an enthusiastic group of people, products, skills, and services blended together to deliver world-leading quality and excellence on a global scale.


    For more information, please read - “How Pure Is PURITI's Genuine Mānuka Honey?

     

     

    Why Our PURITI Standards Are Truly Unmatched


    At PURITI, our focus is on crafting Mānuka honey of exceptional quality, purity, and potency. What makes us stand out from the major competition is our commitment to maintaining a minimum concentration of methylglyoxal (MGO) for UMF™ certification, surpassing the requirements of other leading brands and the UMF™ certification standard itself.

     

     

    PURITI’s Benchmark For UMF™ Certification Are Higher Than What UMF™ Ask For


    We take pride in producing Mānuka honey of exceptionally high potency. This is seen through our higher baseline MGO concentration levels. At PURITI, we surpass our competitors by maintaining higher minimum MGO concentrations for most of our UMF™-certified products. For instance, ourUMF™ 15+ certified honey has a minimum MGO concentration of 550mg/kg, while other brands only require 514mg/kg for UMF™ certification.


    Moreover, PURITI guarantees authentic and traceable honey by following strict standards and protocols established by the Ministry of Primary Industries (MPI). Each batch of our premium Mānuka honey undergoes testing for MGO levels, pollen count, and other markers to ensure that it meets our brand's supremely high standards. 


    Our unwavering commitment to quality and purity has earned us a reputation as one of the most trusted and respected brands in the Mānuka honey industry.

     

     

    PURITI Has Superior Authenticity Safeguards In Place


    At PURITI, we prioritise safeguarding the quality and rarity of New Zealand's Mānuka honey. As a brand, we constantly challenge conventional practices and seek to enhance the status quo. 


    Our unwavering determination to combat fake and counterfeit honey has allowed us to establish and follow strict testing protocols than those set by the government. This ensures that we set a new benchmark of quality that surpasses regulatory standards.


    At PURITI, authenticity and uniqueness are the most vital aspect of our brand. We pack all of our UMF™ Mānuka honey jars at a single source, and we implement over 11 anti-counterfeit security measures to safeguard the integrity of every product. This level of protection ensures that our customers receive only the highest quality and genuine Mānuka honey.


    Some of theanti-counterfeit measures we employ


    • Engraved branded NZ map
    • Strengthened seamless tamper seal 
    • Laser-etched jar
    • Blacklight invisible ink

     

     

    PURITI Can Provide You With 100% Pure New Zealand Mānuka Honey


    At PURITI, we produce sensational, creamy and untouched UMF™-certified Mānuka honey that exceeds all requirements to guarantee purity and potency. EachMānuka honey product we sell exceeds the minimum leptosperin and MGO concentrations set by UMF™HA. As a result, consumers can buy from PURITI confidently, knowing that we are only selling 100% genuine New Zealand Mānuka honey.


    Buy ourMānuka honey online for all your wellness needs.

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