June 09, 2021 3 min read
When purchasing genuine Manuka honey, it is important to use a trusted company built on honesty, transparency and quality. This ensures you are buying 100% pure Manuka honey from New Zealand. At PURITI, our honey is cultivated with integrity. Creating high-quality honey held to the highest standards.
In this article, we will discuss what makes PURITI different and how to choose the right honey for you.
The PURITI difference
One of the main differences between PURITI and other companies is our philosophy and ethos. We believe every jar of PURITI Manuka honey should be the best in every way and aim to demystify the honey industry. So you know exactly what you are purchasing without the confusion.
Many New Zealand honey purchasers are unaware that the MPI (Ministry of Primary Industries) definition only applies to exported honey. There are no legal requirements to test NZ sold Manuka honey and as a result, many companies take advantage of this.
With PURITI, you can be confident that you are purchasing the very best Manuka honey in NZ. We test all our locally sold and exported products. All our honey is shipped straight from NZ with anti-counterfeit measures taken to avoid any blending or tampering. It is essential to ensure the Manuka honey you are purchasing is both produced and packaged in NZ.
One of the worlds rarest and most scientifically studied types of honey renowned for its nutritional and topical healing properties, we understand the importance of protecting this coveted honey.
PURITI goes above and beyond the legal requirements outlined by the MPI definition. Not only do we test both NZ sold and exported jars of honey, but we also hold our honey to a higher standard. Ensuring only the best quality honey is produced.
A UMF grade is a key identifier for high-quality Manuka honey made in NZ. It is one of the most renowned grading scales available to Manuka honey and ensures authenticity. The honey has to be harvested, tested, certified and packed in NZ and exhibit key bioactivities to be verified.
At PURITI, not only is our honey UMF certified, we go above and beyond and have our grading scale above the requirements outlined by the UMF Honey Association. This means each of our jars of honey requires higher levels of MGO.
To put this into perspective, our UMF 12+ jar of Manuka honey has to have an MGO level of 400+. This is well above the requirements stipulated by the UMF Honey Association. Each batch of honey is independently tested and certified to avoid any fraudulent behaviour.
Many companies use MGO ratings which can alter the perceptions of the honey as these numbers are usually quite high. Our PURITI jars are labelled with both the MGO level and UMF rating to prevent confusion and as part of our efforts to demystify the honey industry.
There are three main components found in Manuka honey. Methylglyoxal (MGO), dihydroxyacetone (DHA) and Leptosperin. Originally, it was thought that Methylglyoxal was the defining feature to identify the best quality Manuka honey.
However, Methylglyoxal is not the only component necessary. It is important to identify key DNA markers for the nectar and measure the non-peroxide activity to ascertain the potency and effectiveness. The UMF rating requires all three components to be successfully identified. This ensures purity, authenticity and quality with the maximum amount of nutritional benefits.
DHA is the chemical component MGO originates from and is found in the nectar of the Manuka plant. Methylglyoxal is the component that gives the honey its antibacterial properties whereas Leptosperin is the component that gives Manuka honey its anti-inflammatory properties.
PURITI - A company you can trust
These are just some of the reasons why PURITI is one of the best Manuka honey brands in New Zealand. We take conscious steps to create high-quality, authentic Manuka honey to ensure you are getting exactly what you purchased - Backed by quality, taste and science.
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