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The Pinnacle of Luxury Mānuka Honey
We all know Mānuka honey is special. It’s that expensive jar from New Zealand, famous for being way more than just a sweetener.
But if you’ve ever walked down a health food aisle and seen all the different ratings - UMF 10+, 15+, 25+ - you might start to wonder what happens when you get to the absolute top end of the scale, where ordinary premium products end and truly luxury Mānuka honey begins.
The end result is PURITI’s Grand Cru UMF 31+ - the honey equivalent of perfect vintage wine. This is a product that represents the absolute peak of natural achievement, it also comes with a hefty price tag, which clearly signals its status as the world’s most premium Mānuka honey.
This leads ot the most important question: is this ultimate luxury Mānuka honey really worth it? The short answer is yes, but only if you care about buying the very best honey product on the planet, with no compromises on potency or purity.
If you’re looking for an everyday drizzle for your tea, this isn’t it. This is an ultimate, powerful wellness tool and here’s a deep dive into why this specific UMF 31+ Mānuka honey is so rare.
What does UMF 31+ Even Mean in Real Life?
Before we talk about PURITI, we need to quickly decode the Mānuka honey ratings. Mānuka honey’s fame comes from its unique natural compounds, the most critical of which is MGO.
This is the powerhouse ingredient that everyone talks about - the higher the MGO number, the stronger the honey and the better the chance it qualifies as a genuine premium Mānuka honey.
A typical Mānuka honey product (say, UMF 5+ or 10+) might have an MGO rating of 83 to 200. But a strong, therapeutic grade of honey (like UMF 20+) might hit MGO 829.
PURITI Grand Cru, a UMF 31+ brand of Mānuka honey, has an MGO rating of 1722.
That MGO number is staggering. It’s almost double the concentration of many highly potent varieties and it’s practically unheard of. This extreme number means the UMF 31+ Mānuka honey is incredibly concentrated. Practically, this impacts how you’ll use it.
You wouldn’t scoop MGO 1722 onto your toast every morning. This specific Mānuka honey type is reserved for targeted use: maybe a bit under the tongue when you feel a cold coming on, or dissolved in warm water to soothe a stubborn throat, or even applied topically for skincare.
Because it’s so concentrated, a small amount of this UMF 31+ Mānuka honey goes a very long way, which translates the initial price into value based on sheer strength.
A Rare Mānuka Honey, Sourced from the End of the Earth
The reason this luxury Mānuka honey is so expensive and exclusive starts right where it’s made - deep within the New Zealand wilderness.
You can’t just set up beehives anywhere and expect a harvest that yields UMF 31+ Mānuka honey; for the bees to produce such a type of honey with such a high concentration of MGO, everything has to align perfectly.
The Location:The best, most potent Mānuka trees grow in the most remote, pristine and inaccessible parts of the country. We’re talking about areas with no pollution, no general agriculture and minimal human interference. The remoteness makes the harvest incredibly difficult, sometimes requiring helicopters or long treks to access the hives.
The Window:Mānuka flowers only bloom for a short, frantic period - often just 2 to 6 weeks a year. Furthermore, the flowering needs specific, ideal weather conditions (ideally plenty of sunshine, no strong winds or rain) to produce the nectar high in the necessary precursors that turn into MGO. If the weather is off, the chance for a UMF 31+ Mānuka honey harvest is gone for another year.
The Selection:Even in an ideal location and within the right window, only a tiny fraction of Mānuka honey that’s produced will ever reach this UMF 31+ threshold. Beekeepers have to selectively test and set aside these tiny, precious batches, which become the Grand Cru line of luxury Mānuka honey.
So, it’s not just about the product, it’s about the phenomenon of capturing it. When you buy a jar of such prestigious honey, you’re buying the outcome of a perfect confluence of remote wilderness, impeccable weather and expert beekeeping.
This is what drives the highest-rated Mānuka honey’s pricing; scarcity is the first key factor that drives its exclusive nature.
The Assurance of Purity
The Mānuka honey industry, unfortunately, has faced issues with fake or improperly labelled products. This is where PURITI adds another layer of security that justifies the investment in a luxury Mānuka honey, especially when dealing with such a high rating.
For the price you pay, you need absolute trust. PURITI provides that by going far beyond the minimum required standards.
The New Zealand government sets a legal standard for Mānuka honey to ensure its authenticity. PURITI chooses to adhere to more stringent, higher quality requirements than the government mandates; we test for more indicators of purity and strength than required.
When you purchase a jar of this UMF 31+ Mānuka honey from PURITI, you’re not just getting a certified product; you’re getting a product verified to the highest known commercial standards in the world. This level of rigorous, double-checked quality control ensures that every cent you spend is going toward the real deal.
For the truly discerning consumer, this peace of mind is invaluable.
So, Why Purchase Such a Luxury Product?
This product isn’t for the average consumer of Mānuka honey, nor your typical online customer. It’s for the person who wishes to elevate their purchase experience to among the elite - the person who lives by the maxim of “Buy Once, Buy the Best”.
They refuse to compromise on wellness- They see this UMF 31+ Mānuka honey as a powerful natural tool to support their health, and they want the strongest option available. They understand that buying a cheaper, lower-grade product means compromising on the strength they’re looking for.
They value provenance and authenticity- They appreciate the story; the remote forests, the pure New Zealand origin, and the commitment to going above and beyond the legal testing requirements that elevate this to a truly premium Mānuka honey.
They want peace of mind- They don’t want to worry if their high-priced luxury Mānuka honey is fake or watered down. They just want the most reputable brand with the highest rating, guaranteeing that they’re getting exactly what they paid for.
Those who capture this executive honey product do so because they know this isn’t just food; it’s a status symbol, demonstrated through a high-potency resource. They treat this honey like a top-tier supplement or a speciality ingredient that must deliver maximum results.
The Grand Cru makes a spectacular luxury gift for a wedding, a major milestone or a family member who has everything; this product is a showstopper. It moves past common luxury gifts (like a nice bottle of whiskey or a designer accessory), and instead says something profoundly thoughtful about the recipient’s wellbeing.
It’s a gift that says, “I care about your health, unconditionally”. It’s unique, highly valuable and tied to nature and wellness.
One of the most prestigious details about this product, as noted in customer reviews, is its special packaging; the Grand Cru UMF 31+ comes with exclusive presentation, often including a combination locked case.
Yes, a locked case for a jar of Mānuka honey.
This isn’t just for show, it’s a brilliant way to signal to everyone - particularly house guests - that this luxury Mānuka honey is a precious substance, not just table sugar. It becomes a lighthearted symbol of its worth, ensuring that the recipient can use their powerful honey sparingly and for its intended purpose.
It makes the gift memorable and truly exclusive.
A Final Thought on Value
The price of PURITI UMF 31+ Mānuka Honey is high because of its rarity, its tested purity and the phenomenal potency it contains. It’s an investment, but not a frivolous one.
It’s the choice for the person who respects the power of nature, who demands unwavering quality and simply desires the strongest tool available to support their health. It’s a jar of liquid gold harvested from the deepest, purest parts of New Zealand - a unicorn in the world of natural products.
